Turning Ideas into Reality

Helping growth-minded businesses achieve their potential

What we do

PRODUCT-MARKET FIT EVALUATION

Product market fit will determine your long-term success. A complete assessment of your product market fit across a number of dimensions provides the core of your product marketing strategy.

GO-TO-MARKET STRATEGY & EXECUTION

“Build it and they will come” is not a strategy, it’s wishful thinking. A successful go-to-market launch is a well-coordinated event driven by your product marketing strategy and should span across the entire organization.

DEMAND AND LEAD GENERATION

Knowing that you need new customers is easy – understanding how to acquire them is hard. Customer acquisition covers a range of activities from algorithmic demand generation and marketing automation, to content marketing and sales strategy and enablement.

CUSTOMER SUCCESS & LOYALTY

Successful customers are your best customers and a valuable asset. Compared to new customers, they generate more revenue, will pay for more profitable services, cost less to retain than to acquire, and can serve as a viable acquisition channel. Ensuring their success and loyalty is the result of coordinated, end-to-end customer experience efforts.

MARKETING ANALYTICS

New marketing technologies are enabling never-before-possible data gathering and analysis, making marketing intelligence the new competitive advantage. Taking advantage of these tools requires evaluating the metrics that matter and aligning departments, processes, and resources.

FUNDING AND FINANCIAL MODELING

Your business ideas don't get off the ground without a financial plan. That plan then leads to the necessary financial backing to get your company off the ground and into execution. We're here to make that happen.

Some of our experience

Team

Berny Chen

Founder

Over the past 25 years, Berny has helped fast-moving, startup-minded organizations achieve their financial goals. Possessing broad marketing expertise in product marketing, lead generation and customer retention, he brings best practice strategies and techniques resulting from a unique combination of experience spanning diverse industries and organizational sizes.

Rudy Bethea

PARTNER

With over 25 years of experience in Business Development, Marketing, & Product Strategy, Rudy is well-versed in efficiently growing top and bottom line metrics. As a leader with broad strategic and organizational vision, he has built business units from the ground-up within mid-size to enterprise corporations, as well as founded and launched independent start-ups.

Contact us

How can we help you succeed?